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Beef Checkoff Launches New Web Site

Published on 07/22/2008

Click to view site. CENTENNIAL, Colo. — A new Web site, www.MyBeefCheckoff.com, is designed to be the one place to go to find out how national beef checkoff dollars are invested and the results of those investments.

“It is our hope that the site brings producers together, whether they are a dairy producer in New York or a beef producer in Washington, with the knowledge they need to educate their neighbor about the checkoff over a cup of coffee,” said Cattlemen’s Beef Board member Richard Nielson. “That’s the unique thing about the new site – it reinforces the idea that producers can’t be everywhere, but their checkoff can.”

The new site launched on July 15, giving beef and dairy producers across the country new access to information about their checkoff investment. Some highlights of the new site include:

  • Easy access to CBB members and staff

  • Expanded state beef council information and access

  • Monthly e-newsletter sign-up

  • Producer profiles from across the country

  • Links to all checkoff-funded consumer and industry sites

  • Robust newsroom

    • The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

    For more information, visit www.MyBeefCheckoff.com.

     
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